Sections on the e-commerce activities by:1. E-commerce companies to individual customers (Business-to-Consumer), and is referred to for short term to B2C, which represents trade between the companies on the one hand and individual customers on the other.
2. E-commerce companies to companies (Business-to-Business), referred to as a shortcut symbol B2B; representing electronic trade exchange between the company and another.
What are the benefits that accrue to firms from e-commerce?E-commerce offers many advantages that can benefit the company greatly, and recall, for example:
• marketing more effective, more profits: The adoption of the companies on the internet in marketing, allows them to showcase their products and services in various parts of the world without interruption - for hours a day, seven days a year - giving these companies a greater opportunity to reap the profits, as well as access to more customers.
• to reduce corporate expenses: The process of preparation and maintenance of e-commerce sites on the Web more economical than building retail markets or maintenance offices. And do not require companies to spend heavily on promotional things, or the installation of expensive equipment used in customer service. Does not appear there is a need in the company to use a large number of staff to carry out inventory and administrative work, as there are databases on the Internet keep on selling the company and the names of customers, and allows for a single person's information retrieval in the database to check the dates of sales easily .
• effective communication with partners and customers: turn the e-commerce distances and cross the border, which provides an effective way to exchange information with partners. And provide e-commerce is a good chance for companies to take advantage of goods and services provided by other companies (ie suppliers), so-called e-commerce companies to companies(Business-to-Business).
What are the benefits derived by customers from e-commerce?• save time and effort: open electronic markets (e-market) on a permanent basis (throughout the day without any holiday), does not require customers to travel or wait in a queue to buy a particular product, and not have to move this product to the House. Does not require the purchase of a product more than clicking on the product, and enter some information about the credit card. There are in addition to credit cards, many of the payment systems such as the appropriate use of electronic money (E-money).
• Freedom of choice: e-commerce provides a wonderful opportunity to visit different kinds of shops on the Internet, in addition to that, it provides customers full information about the products. All this without any pressure from the vendors.
• Reduction in prices: There are many online companies that sell goods at prices lower than traditional stores, because online shopping offers many of the costs incurred in the ordinary shopping, which is in the interest of customers.
• User's satisfaction: the Internet provides an interactive communications directly, which allows companies in the electronic market (e-market) to take advantage of these features to answer customer inquiries quickly, providing better services to customers and accounts for their satisfaction.Prospects and the future of e-commerceIncreasing day by day the number of traders who express optimism for the desired benefits of e-commerce, as it allows the trade of new small businesses compete with large companies. And developed many techniques to overcome the obstacles faced by customers, particularly at the level of confidentiality and security of financial transactions on the Internet, and most important of these protocol layers of security technology (Secure Socket Layers-SSL) protocol and secure financial transactions (Secure Electronic Transactions- SET), and result in the emergence of such technologies and solutions to remove many of the concerns that were for some people, and promise of these indicators of a bright future for e-commerce, and the bottom line is that e-commerce has become a reality, and that the prospects and capabilities do not stop at the end.
Despite all these indicators, which promises a bright future for e-commerce, but it is difficult to predict what will imply to us this trade, but the only thing certain is that e-commerce is here to stay.
